Google have added an online course for understanding the inner workings of their analytics online software. The course can help you have even more solid Google Analytics skills. This is great especially in today’s climate where making decisions based on data driven marketing has become ever more important.
The exam is $50.00. It is set out as a 90 minute, multiple choice questions. The passing score is 75% and you can take the exam more than once. You will learn a lot from the course.
The Google Analytics exam is and can be very technical so depending on your skills you may have a few challenges.
If you are not technical you may want to get the espresso machine on especially for the sections on cookies and regex etc however by the end of it you will you have a better understanding and more of an appreciation of the work involved for a good implementation.
- How to install the Google Analytics Code and modify the JavaScript.
- Understanding and setting up profiles, adding filters.
- How goals and funnels work and what we can glean from them.
- Tracking your campaigns, ecommerce and events (Flash).
- Track multiple domains and subdomains.
- And much more check out the conversion university.
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